Marvin – Claire's Cleaning Service

The challenge

The cleaning industry is crowded with many similar companies offering similar services, making it difficult to create a logo that stands out and effectively communicates the unique value of the brand.

The goal

The goal of creating a unique brand identity for Claire's Cleaning Service is to establish a strong and recognizable brand that effectively communicates the company's values and sets it apart from the competition.

View the live site

User Research

Before creating any art, it was essential for us to conduct extensive research into the field to gain a deeper understanding of the needs and preferences of the target audience and use this information to create a logo and brand identity that would appeal to them. This included conducting surveys, focus groups, or interviews with potential customers to gather feedback on the company's current branding and what they would like to see in a new logo and brand identity. Additionally, research on competitors was a practical key point in understanding what works and what doesn't in the industry and how Claire's Cleaning Service can set itself apart.

View the full case study

the process

The first step was to gather information about the company's target audience, such as their age range, gender, income level, and preferences, and use this information to create a design that would resonate with them. Next, I sketch out several design concepts, experimenting with different font styles and layouts until I found one that meets the company's needs and appeals to the target audience. Once we have a design concept that we are happy with, I refined the design, ensuring that the lettering is legible, balanced, and consistent. Then we formulate an identity that ties in with the brand and encapsulates the whole story.

‍

View the full case study

Claire's Cleaning Service

The challenge

The goal

User Research

the process

Conclusion