Marvin – JPMAM 2022 Americas Training Meeting

The challenge

The annual JPMorgan Asset Management Americas Training Meeting presented a unique set of opportunities and challenges. One of the key factors that contributed to this was the use of the new brand identity to shape the overall aesthetic and tone of the event. This required the team to think creatively and strategically about how to effectively communicate the new branding to attendees and make it an integral part of the conference experience.

The goal

The goal for this year's meeting was to create a unique and memorable event experience that reflected the updated branding elements. To achieve this, the team used the new branding elements as a foundation to curate new experiences and possibilities for attendees.

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the process

The process of incorporating the new brand identities into this year's meeting began with a thorough understanding of the updated branding. This included studying the various abstract geometric 3D elements that were central to the new design and gaining a clear understanding of how they could be effectively utilized int he conference setting. This required the team to carefully analyze the visual elements of the branding and consider how they could be incorporated into the overall design and aesthetic of the event. Additionally, it involved understanding the brand's messaging and values, and identifying ways to incorporate them into the conference experience. Through this process, the team was able to develop a clear vision for how the new branding could be integrated into the conference, laying the foundation for a cohesive and impactful event.

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JPMAM 2022 Americas Training Meeting

The challenge

The goal

User Research

the process

Conclusion