HD Supply

The challenge I found early on when creating the identity for this year's event was finding an ideal identity that fit with the upbeat personality of the theme POWERUP. The theme is all about energizing, motivating, and empowering attendees, and I wanted to find a visual identity that would reflect that. I tried out several different concepts, but none of them seemed to capture the dynamic and positive energy that the theme conveyed. I knew that the visual identity needed to be bold and dynamic, with a sense of movement and energy. I also wanted to incorporate the concept of "powering up" in some way, whether through the use of bright colors, dynamic shapes, or bold typography. I spent a lot of time researching and experimenting with different design elements to find the right combination that would embody the theme and bring it to life in a visually exciting way. Ultimately, it took some time, but I was able to develop an identity that I felt truly reflected the spirit of the Powerup theme and would effectively capture the attention of attendees.