MIG Rebrand

The goal of creating a new brand identity is to establish a unique, consistent, and memorable image for a company or product in the minds of consumers. A successful brand identity helps the company or product stand out in the market and connect with its target audience on an emotional level. It also helps build brand loyalty and trust among customers, which can lead to increased customer retention and sales. Additionally, it can also serve as a way to differentiate from competitors or to update the company or product's positioning, mission, or values. A well thought-out brand identity also communicates effectively the messaging and values that the company or product represents and what they can expect from it. All in all, the goal of creating a new brand identity is to communicate effectively the company or product's values and what it has to offer to its target audience, and to make it easy to recognize, remember and to differentiate it from its competitors.