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Natural Essentials

Natural Essentials product on purple background.
Client
Natural Essentials
Category
Brand identity
DURATION
2 Months
YEAR
2020

The challenge

Creating a new logo and brand identity for a cosmetic company can present a number of challenges. One of the main challenges is ensuring that the logo and branding effectively communicate the company's values and target audience.

The goal

The goal for creating a new logo and brand identity for Natural Essentials brand was to effectively communicate the company's values and target audience, while also making the brand stand out in a crowded market. The logo and brand identity should be a reflection of the company's mission, vision and the products it offers.
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User Research

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the process

Creating a new logo and brand identity for a NaturalEssentials cosmetic brand involved several stages. The first stage is to gather information about the brand, such as its values, target audience, and competitors in the market. This information is used to create a brief for the design, outlining the key elements that the logo and branding should communicate. The next stage is the research and concept development phase, where we explore different design options and create rough sketches or mock-ups. This identity centers around a heart, with a leaf icon embedded to symbolize their core values: integrity and passion for creating a natural product. The chosen concepts are then refined and developed into final designs. Once the design is finalized, it's implemented across all the brand's platforms, from packaging to website to social media. Finally, testing is conducted to evaluate the effectiveness of the new logo and branding in resonating with the target audience and achieving the desired impact on the market.

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Conclusion

In conclusion, the new brand identity for Natural Essentials is crucial for several reasons. Firstly, it helps to establish the brand's unique identity and sets it apart from competitors. Secondly, the new brand identity will help to attract new customers and build a loyal customer base. Additionally, it will help to create a sense of trust and credibility with customers. Overall, the new brand identity will help to increase brand awareness and drive sales, ultimately leading to the long-term success of the brand.

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